Lovaash has debuted its landing page for about a solid day and half now. I wanted to share some statistics we just pulled in:
– People are spending an average of 4:35 on the alpha product
– Referral traffic from Facebook is spending a full 7:25
– Referral traffic accounted for 45.8% of all uniques
– Direct traffic was at 52.3% of all uniques
– Email was the primary referral medium. Followed then by Facebook
– Bounce rate is at 54%
The bounce rate is a bit too high. We’re speculating it’s due to mobile. Nearly a third of all incoming traffic came from a mobile device. We haven’t optimized mobile yet to fit our alpha, and I admit when I type in lovaash.com from my phone I’m completely turned off. We’re going to push mobile optimization real hard this weekend.
Lovaash co-Founder/CTO @Qhack sent an internal email out to the team today shedding light on our viral coefficient. Although we haven’t completely figured it out yet, it seems promising. We can see the chains of email’s inviting their friends, and friends of friends. Some chains run 5 links thick. I like this direction things are going in. Lovaash is all about its community inspiring one another. Its one thing for some random stranger to tell you what to like or not to like, and it’s completely another when a close friend shares an inspiration they love. We’re going to keep Lovaash available through invite-only. It’s like a grass-roots organization– it sparks with a few people who decide to audaciously believe. The power will always belong to the customers who’ve chosen Lovaash to bring into their homes.